What happened
Nassimi, a New York City-based manufacturer of faux leather and performance upholstery textiles, sponsored a One Tree Planted Day of Service on September 9 at Battery Park to commemorate the 25th anniversary of September 11. The event was hosted by One Tree Planted and involved partners including 9/11 Day, AmeriCorps, and The Battery Conservancy.
Why it matters
The gathering combined remembrance with local conservation: volunteers planted trees, performed park revitalization work, and held moments of reflection in Battery Park's Labyrinth of Contemplation and Bosque Gardens. The activity served two practical aims—creating greener public space near the National September 11 Memorial & Museum and launching a year-long, nationwide effort to plant 3,000 trees in honor of those lost on 9/11.
Who participated
Participants included Nassimi employees, company partners, volunteers aligned with One Tree Planted and community organizations. Nassimi executives joined staff for a ceremonial tree planting. One Tree Planted is a founding member of the 9/11 Day National Commemoration Committee and led the event logistics.
The campaign context
This Day of Service marked the start of a campaign to plant 3,000 trees across the United States, linking a memorial purpose with urban and regional reforestation. Nassimi has supported One Tree Planted for more than five years, and the company reports contributing to planting over 50,000 trees through that relationship. One Tree Planted's broader history, as stated in the announcement, includes planting more than 171 million trees across 84 countries since 2014.
Event details and sequence
- Ceremonial tree planting took place in the Labyrinth of Contemplation, a dedicated reflection space in Battery Park. Volunteers then carried out park maintenance and beautification tasks.
- The day concluded with a gathering in the Bosque Gardens for reflection and connection among volunteers and organizers.
Iwan Nassimi, Executive Vice President of Nassimi, described the sponsorship as an opportunity to align the company's sustainability commitment with an action that both honors victims and benefits the local community. Chelsea Durante, Manager of Corporate Partnerships at One Tree Planted, expressed gratitude for sponsors whose support included both immediate action and long-term backing for reforestation work.
Organizational background
Nassimi was founded in 1978 and supplies faux leather and coated fabrics to manufacturing partners. One Tree Planted is an environmental nonprofit focused on reforestation, restoration of degraded landscapes, climate-critical regions, and urban tree projects. The Battery Conservancy maintains Battery Park, which sits near the National September 11 Memorial & Museum and contains designated contemplation and garden spaces used during the event.
Practical takeaway for readers
If you follow corporate social responsibility initiatives or community-based commemoration projects, this event links memorial observance with measurable environmental action: a sponsored tree-planting day that feeds into a named campaign (3,000 trees) and is tied to ongoing organizational partnerships between Nassimi and One Tree Planted.