Fortune iconFortuneSep 11, 2026

Binge watching and binge shopping come together: Amazon lets Prime viewers buy what characters wear and use, or the next closest thing

Amazon's new Prime Video feature uses AI to help viewers shop for products that look like what they see on screen.

Binge watching and binge shopping come together: Amazon lets Prime viewers buy what characters wear and use, or the next closest thing

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Amazon's new Prime Video feature uses AI to help viewers shop for products that look like what they see on screen.

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Amazon's new Prime Video feature uses AI to help viewers shop for products that look like what they see on screen.

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