Nytimes iconNytimesSep 12, 2026

How to Lure the Spendy and the Thrifty? Bring On the ‘Barbell.’

Restaurant chains are trying to draw in both kinds of consumers by offering low-cost and more-premium options at the same time.

How to Lure the Spendy and the Thrifty? Bring On the ‘Barbell.’

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Restaurant chains are trying to draw in both kinds of consumers by offering low-cost and more-premium options at the same time.

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Restaurant chains are trying to draw in both kinds of consumers by offering low-cost and more-premium options at the same time.

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