Fastcompany iconFastcompanySep 12, 2026 ~1 min source read

Why you procrastinate on things you actually want to do

Procrastination isn't a failure of time management or a sign that we don't care. It's a psychological tug-of-war between what we intend to do and what feels easier or better right now.

Why you procrastinate on things you actually want to do

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Useful takeaways from this story.

Procrastination isn't a failure of time management or a sign that we don't care.

It's a psychological tug-of-war between what we intend to do and what feels easier or better right now.

To stop procrastinating, we need to understand what's driving our particular pattern of delay and use strategies that address the real cause, rather than relying on willpower.

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The useful part

Procrastination isn't a failure of time management or a sign that we don't care. It's a psychological tug-of-war between what we intend to do and what feels easier or better right now. To stop procrastinating, we need to understand what's driving our particular pattern of delay and use strategies that address the real cause, rather than relying on willpower.

How it works

  • Listen to the audio version of this Book Bite—read by Shatz himself—in the Next Big Idea app, or buy the book.
  • Procrastination involves an intention-action gap between the beneficial things we mean to do and the problematic things we actually do.

Details worth keeping

Itamar is an Affiliated Lecturer at Cambridge University.

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