A new awareness campaign promotes the Connect Program as a confidential entry point for maternal health, behavioral health and early childhood supports across Broward County.
Connect Program is Broward County’s coordinated intake and referral service for maternal, behavioral and early childhood resources.
The campaign uses billboards, digital and social media, and videos to drive calls, texts and referrals to Connect at 954-567-7174 and BrowardHSC.org.
Healthy Connections peer support links mothers with Peer Navigators who use lived experience and training to help families access home visits, education, breastfeeding support, fatherhood programs and care coordination.
# What happened Broward Healthy Start Coalition and Broward Behavioral Health Coalition Inc. launched a countywide awareness campaign to connect pregnant and postpartum women and their families with free, confidential maternal health, behavioral health and early childhood resources across Broward County.
# Why it matters The campaign promotes the Connect Program, which serves as the county's coordinated intake and referral service. Connect is presented as a first, confidential contact point for families seeking care, guidance, education and community resources. The initiative aims to reduce stigma and increase early access to services before crises occur.
# Who is involved Broward Healthy Start Coalition is Broward County's lead agency for maternal and child health services and is part of Florida's statewide Healthy Start Initiative. Broward Behavioral Health Coalition (BBHC) is the state-funded managing entity for the county's coordinated behavioral health system. BBHC has invested in maternal and child health peer support services operated by Broward Healthy Start Coalition since 2021.
# What Connect offers Families who call or text Connect can be referred to a range of services, including:
The program is positioned as a safe first step for pregnant women facing challenging circumstances, including those concerned about substance exposure or potential crises.
# Peer support model Navigators. These navigators draw on lived experience plus specialized training to help mothers identify needs, build confidence, and link to appropriate services. The partnership between BBHC and Broward Healthy Start Coalition is designed to bring behavioral health support into maternal and child health services so families can access help earlier.
# How the campaign will reach people The awareness push includes billboards, digital and social media advertising, and produced videos placed throughout Broward County. Materials encourage friends and family to refer loved ones to Connect and promise confidential, nonjudgmental services.
# How to get help Pregnant women, families, or anyone concerned about a loved one can call or text Connect at 954-567-7174 or visit BrowardHSC.org to learn more.
# Bottom line The campaign packages intake, referral and peer-based support into a single entry point intended to lower barriers and get families connected to services earlier. The partnership leverages BBHC funding that began in 2021 and expands behavioral health access through maternal health channels.
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