Achrnews iconAchrnewsSep 12, 2026

The NEWSMakers Podcast: HVAC Sales Start With the Conversation, Not the Equipment

Before talking brands, efficiency ratings, or system types, Katy Higgins says HVAC contractors need to figure out what the customer actually wants fixed.

The NEWSMakers Podcast: HVAC Sales Start With the Conversation, Not the Equipment

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Before talking brands, efficiency ratings, or system types, Katy Higgins says HVAC contractors need to figure out what the customer actually wants fixed.

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Before talking brands, efficiency ratings, or system types, Katy Higgins says HVAC contractors need to figure out what the customer actually wants fixed.

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