They're now battling AI versions of themselves Earlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of herself she didn't recognize on Instagram. In a sponsored ad, Schuman, who has more than 500,000 Instagram followers, is holding up a vial of GLP-1 drugs, advertising the telehealth company Gala.
They're now battling AI versions of themselves Earlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of herself she didn't recognize on Instagram.
In a sponsored ad, Schuman, who has more than 500,000 Instagram followers, is holding up a vial of GLP-1 drugs, advertising the telehealth company Gala.
The ad was based on a digitally altered version of a selfie Schuman had taken in her car and posted on Instagram years earlier.
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They're now battling AI versions of themselves Earlier this year, Emily Schuman, the creator of the lifestyle blog Cupcakes and Cashmere, saw a photo of herself she didn't recognize on Instagram. In a sponsored ad, Schuman, who has more than 500,000 Instagram followers, is holding up a vial of GLP-1 drugs, advertising the telehealth company Gala. The ad was based on a digitally altered version of a selfie Schuman had taken in her car and posted on Instagram years earlier.
Influencers aren't just battling competitors for brand deals. Schuman had never heard of Gala and had nothing to do with the ad. Soon after, Schuman discovered this was just the beginning.
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