Flipkart’s quick-commerce arm, launched August 2024, has broadened its product mix beyond essentials, grown strongly in Tier II+ towns, and attracted a fast-rising Gen Z customer base.
Flipkart Minutes grew 4X YoY and now operates nearly 1,200 micro fulfillment centres across 150+ cities.
Gen Z customers grew nearly 5X YoY and account for over 45% of orders across several non-essential categories.
Tier II and smaller cities saw dramatic uptake—customer base up nearly 25X in specific towns—and demand has broadened beyond staples.
A statement said that Flipkart Minutes, launched in August 2024, has created more than 4 lakh direct and indirect jobs since its inception and claimed that it has a repeat purchase of 60%. Demand in these markets is also extending beyond daily essentials, with strong uptake of products such as Korean noodles, sauces and ready-to-eat meals, alongside premium skincare and personal care categories. Gen Z has emerged as the fastest-growing customer cohort on Flipkart Minutes, with the customer base growing nearly 5X year-on-year in the past twelve months.
ADVERTISEMENT Flipkart Minutes records 4X YoY growth with presence in 150 cities | YourStory Flipkart Minutes, the quick commerce service of Flipkart has grown 4X on a year-on-year (YoY) basis and expanded to nearly 1,200 micro fulfillment centres across 150+ cities, the company said. Tier II and beyond markets are emerging as an important driver of this growth, with the customer base growing nearly 25X year-on-year across cities such as Ambala, Barabanki, Bhagalpur, Durgapur, Kanpur, Roorkee, Siliguri, Salem and Tiruppur.
Jagmeet Singh / TechCrunch : Sources: Flipkart Minutes, the quick commerce service of Walmart's Flipkart, is now delivering 1.1M-1.2M orders per day, up from ~390K-400K in November 2025 — Indian startups spent years getting consumers accustomed to having groceries and everyday goods delivered within minutes.
Flipkart is growing its user base faster than Amazon in India. This expands its lead in online retail significantly over recent years. Flipkart's quick-commerce business, Flipkart Minutes, is also scaling up rapidly. It is now handling millions of orders daily, nearing established rivals. The company's user base growth
Gen Z shopper accounted for 40% of customers during the festive period. Rakhis, maang tikkas, precious earrings, gold and silver coins and bars, and pooja thaali sets were the popular categories on the quick-commerce platform.
Flipkart's quick-commerce venture is delivering 1.1 million to 1.2 million orders a day, nearly triple its November volume.
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