Creativeboom iconCreativeboomSep 9, 2026

This clever design trick by Guinness means it can modernise without needing a new logo

A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move. Guinness has a new campaign out, and before you've even looked at it, you may be won...

This clever design trick by Guinness means it can modernise without needing a new logo

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A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move.

Guinness has a new campaign out, and before you've even looked at it, you may be won...

A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move. Guinness has a new campaign out, and before you've even looked at it, you may be won...

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A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move. Guinness has a new campaign out, and before you've even looked at it, you may be won...

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