Advertising and Brand Awareness
by Skip CohenPut together a group of photographers or small business owners, and they'll be split down the middle on the effectiveness of advertising.
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by Skip CohenPut together a group of photographers or small business owners, and they'll be split down the middle on the effectiveness of advertising.
As you discuss the negatives, you'll always find a few people who'll say, "I tried it once and it didn't work!"It could be related to any of a dozen different issues, but my point is that doing anything in...
You need to hit a consumer 5-7 times to establish any level of bra [...]
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The useful part
by Skip CohenPut together a group of photographers or small business owners, and they'll be split down the middle on the effectiveness of advertising. As you discuss the negatives, you'll always find a few people who'll say, "I tried it once and it didn't work!"It could be related to any of a dozen different issues, but my point is that doing anything in this industry "once" doesn't begin to build consumer recognition. You need to hit a consumer 5-7 times to establish any level of bra [...]
How it works
- As you discuss the negatives, you'll always find a few people who'll say, "I tried it once and it didn't work!"It could be related to any of a dozen different issues, but my point is that doing anything in...
Details worth keeping
You need to hit a consumer 5-7 times to establish any level of bra [...]
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