Wcpo iconWcpoSep 14, 2026

Private labels power $251 billion market as younger shoppers fuel growth

A new SPINS study has found that private label sales climbed to more than $251 billion this year.

Private labels power $251 billion market as younger shoppers fuel growth

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A new SPINS study has found that private label sales climbed to more than $251 billion this year.

Researchers said Gen Z and Millennials drove 81% of that growth.

A new SPINS study has found that private label sales climbed to more than $251 billion this year. Researchers said Gen Z and Millennials drove 81% of that growth.

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A new SPINS study has found that private label sales climbed to more than $251 billion this year. Researchers said Gen Z and Millennials drove 81% of that growth.

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  • Researchers said Gen Z and Millennials drove 81% of that growth.

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