Macworld The reign of new CEO John Ternus has only just got underway, but Apple is already plotting a major revamp to its retail strategy. The priority, it would appear, will be on encouraging customers to buy rather than to connect with the community.
Macworld The reign of new CEO John Ternus has only just got underway, but Apple is already plotting a major revamp to its retail strategy.
The priority, it would appear, will be on encouraging customers to buy rather than to connect with the community.
The "Avenue" sections along the sides of Apple stores will be redesigned and repurposed for collection of online purchases and hosting "Today at Apple" workshops.
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Macworld The reign of new CEO John Ternus has only just got underway, but Apple is already plotting a major revamp to its retail strategy. The priority, it would appear, will be on encouraging customers to buy rather than to connect with the community. The "Avenue" sections along the sides of Apple stores will be redesigned and repurposed for collection of online purchases and hosting "Today at Apple" workshops.
The revamp will feature three major changes, Gurman describes. The giant video walls currently found in some outlets will vanish.
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