Acquia rebrands around content and Drupal

The useful part

Today Acquia launched a new brand, and my favorite part is the updated logo. Drupal has always been at the core of Acquia, but for the past 5 years it was less visible in how we described ourselves. The bigger reason for the rebrand is to help people see what Acquia has become.

How it works

• Acquia Source is our new command center, bringing content management, digital asset management, and web governance into one workspace.
• For agents to work safely across these tools, they need content they can trust and clear rules for using it.
• Structured content, granular permissions, workflows, and revision history are the things agents need to work safely, and Drupal has refined them for years.
• The new brand leads with content instead of digital experiences, and the homepage calls Acquia an "agentic content platform" rather than a "digital experience platform".

What to take from it

Somebody still has to decide what is approved, who can use it, and where it can go. I wrote about that in AI and the great CMS unbundling, and the new brand puts that idea at the center of our story.

Details worth keeping

Right under the Acquia name, it now says "Powered by Drupal". Our products have evolved faster than awareness of them. Customers can use Acquia Source CMS, our fu...