Hbr iconHbrSep 15, 2026

How GEO Is Changing the Role of Brand Manager

As AI increasingly mediates what consumers know, consider, and buy, how does a company's marketing strategy have to change?

How GEO Is Changing the Role of Brand Manager

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As AI increasingly mediates what consumers know, consider, and buy, how does a company's marketing strategy have to change?

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As AI increasingly mediates what consumers know, consider, and buy, how does a company's marketing strategy have to change?

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