The Ministry of Art, Culture, Tourism and the Creative Economy and MyCityApp unveiled a September–December national events calendar to aggregate festivals, concerts and cultural experiences and attract investment, visitors and diaspora engagement.
Federal Ministry and MyCityApp unveiled a single national September–December calendar to aggregate festivals and cultural events across Nigeria.
The initiative aims to grow Nigeria’s tourism, cultural and creative economy toward a $100 billion opportunity through coordination, investment and digital visibility.
State governments, corporate partners, hospitality businesses and technology platforms are listed as required collaborators for planning and execution.
The calendar aggregates festivals, concerts, film festivals, fashion weeks, food events and other cultural experiences into a single digital platform so domestic and international audiences — including the diaspora — can see what is happening across Nigeria in one place. The idea is to convert seasonal event activity into a more measurable economic engine for travel, hospitality, entertainment and related services.
Minister Hannatu Musawa framed the initiative as part of a broader economic strategy to expand Nigeria's economic base and create jobs. She described Nigeria's cultural assets — music, film, fashion, heritage, festivals, food and hospitality — as foundations that can be monetised more effectively if events are coordinated and promoted together. The minister linked the project to President Bola Ahmed Tinubu's economic vision to unlock new growth sectors and position the private sector as the engine of development.
Role of private sector and technology
MyCityApp CEO Ifeoma Chukwu was praised for leading the digital effort. MyCityApp and MyLagosApp will host the national digital calendar and distribute event listings through a 360-degree media ecosystem. Event organisers are asked to upload activities that are "worth travelling for" between September and December so they gain visibility on the national calendar.
The launch highlighted the intensity of cultural activity in the final quarter of the year: Ofala celebrations in the South East, Felabration, Lagos Fashion and Design Week, AFRIFF film festival, food festivals, concerts and the wide set of events grouped under "Detty December." The ministry said these recurring peaks already drive hotel occupancy, longer restaurant hours and busier airports — the calendar intends to amplify that effect.
Next steps for organisers and partners
Organisers are invited to upload their events on MyCityApp.io to gain placement on the national calendar. The ministry committed to continued collaboration with states and the private sector to support the platform and expand reach. The launch included recognition of private-sector leadership that has driven the initiative to this stage.
If the calendar succeeds in centralising visibility and attracting tourists, it could increase demand for flights, hotels, restaurants and creative services in peak months. The initiative's impact will depend on follow-through: investment in infrastructure, marketing to international audiences, state-level engagement and measurable conversion of event traffic into longer-term tourism growth.
The Federal Government has backed a 100-day tourism calendar to aggregate Nigeria’s cultural events and unlock a projected $100bn creative economy. Read More: https://punchng.com/fg-backs-100-day-tourism-calendar-to-unlock-100bn-economy/
[Daily Trust] Nigeria can transform its tourism and creative economy into a $100 billion industry and potentially grow it to $300 billion if the country improves infrastructure, coordination, financing and execution, stakeholders have said.
[Vanguard] The Federal Ministry of Art, Culture, Tourism and the Creative Economy has reaffirmed its commitment to partner with state governments, investors, creative entrepreneurs, technology platforms, hospitality businesses and other stakeholders to build an ecosystem that can unlock Nigeria's $100 billion tourism a
By Kudzaishe Chimonera The Government is calling for increased investment in tourism infrastructure in Masvingo province to unlock its attractions and ensure surrounding communities benefit more from the sector. Tourism and Hospitality Industry Minister Barbra Rwodzi said the province had significant potential to becom
[Premium Times] The platform was unveiled on Monday during the Ember2Remember National Stakeholders' Conference in Victoria Island, Lagos.
NIGERIA DECLARES WAR ON 1945 WORLD ORDER: ABUJA LEADS AFRICA’S BATTLE FOR UN SECURITY COUNCIL POWER By Dr Masimba Mavaza … Continue reading "Nigeria Declares War On 1945 World Order Leads Security Council Battle"
Loading more related stories...
Open the app view to save this story, compare related coverage, and continue from the same source.