Why the old marketing playbook is buckling under fragmented audiences and rising expectations – and what needs to change. "Marketing transformation" has become one of 2026's most-used marketing buzzwords, but what does it actually mean in practice?
Why the old marketing playbook is buckling under fragmented audiences and rising expectations – and what needs to change.
Audiences are more fragmented than ever, expecting messaging that feels relevant to them, while marketing teams are often still running on operating models and workflows built for a much simpler landscape.
"Marketing transformation" has become one of 2026's most-used marketing buzzwords, but what does it actually mean in practice?
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Why the old marketing playbook is buckling under fragmented audiences and rising expectations – and what needs to change. "Marketing transformation" has become one of 2026's most-used marketing buzzwords, but what does it actually mean in practice? Audiences are more fragmented than ever, expecting messaging that feels relevant to them, while marketing teams are often still running on operating models and workflows built for a much simpler landscape.
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