Join Joon Silverstein, chief marketing officer at Coach, and Ziad Ahmed, head of Next Gen at UTA and founder of ZCON, as they unpack what it means to co-create with a generation that expects participation over persuasion. You'll learn how brands can rethink authorship, build cultural credibility, and create work that resonates in an increasingly fragmented attention economy.
Join Joon Silverstein, chief marketing officer at Coach, and Ziad Ahmed, head of Next Gen at UTA and founder of ZCON, as they unpack what it means to co-create with a generation that expects participation...
You'll learn how brands can rethink authorship, build cultural credibility, and create work that resonates in an increasingly fragmented attention economy.
Featuring Ziad Ahmed, VP, Head of Next Gen, United Talent Agency and Joon Silverstein, Chief Marketing Officer, Coach Moderated by Elizabeth Segran, Senior Writer, Fast Company For years, brands have tried...
The page is ready to read now. The fuller skim-friendly version will appear here automatically.
Join Joon Silverstein, chief marketing officer at Coach, and Ziad Ahmed, head of Next Gen at UTA and founder of ZCON, as they unpack what it means to co-create with a generation that expects participation over persuasion. You'll learn how brands can rethink authorship, build cultural credibility, and create work that resonates in an increasingly fragmented attention economy. Featuring Ziad Ahmed, VP, Head of Next Gen, United Talent Agency and Joon Silverstein, Chief Marketing Officer, Coach Moderated by Elizabeth Segran, Senior Writer, Fast Company For years, brands have tried to crack the Gen Z code through campaigns, influencers, and trend chasing.
Featuring Ziad Ahmed, VP, Head of Next Gen, United Talent Agency and Joon Silverstein, Chief Marketing Officer, Coach Moderated by Elizabeth Segran, Senior Writer, Fast Company For years, brands have tried to crack the Gen Z code through campaigns, influencers, and trend chasing.
Open the app view to save this story, compare related coverage, and continue from the same source.