SKIN IN THE GAME: Sydney Sweeney shrugs off female athletes triggered by naked ad

The useful part

Sydney Sweeney's latest ad has some of the world's top female athletes crying foul. Sweeney appears nude but covered throughout, delivering betting-related lines as sporting equipment conveniently keeps the commercial suitable for YouTube. Female athletes have accused the campaign of sexualizing women's sports and undermining the women who have spent their lives competing in them.

How it works

• The actress stripped down for a new campaign promoting sports prediction market Novig, strategically covering herself with footballs, boxing gloves, and other sporting equipment beneath the tagline "Just...
• "I don't know wtf Sydney Sweeney was doing, but it's 2026," she posted, per Variety.
• "Stop sexualizing women in sport." Remarks on Davis' social media called her a " new age feminist " and noted she is no stranger to provocative images either.
• NCAA gymnast Gracie Kramer was also mocked by readers after she said "Idk what Sydney Sweeney was doing, but this is what a woman in sports looks like," alongside her highlight reel.

Details worth keeping

The 58-second ad is an obvious appeal to male sports bettors. British athlete Lucy Davis was among those unimpressed. Both men and women took issue with Kramer's remarks...