What this elegant redesign of a sparkling water brand teaches us about packaging in 2026
Antwerp studio WeWantMore's refresh of BRU trades a second-long shelf glance for a seat at the table.
Useful takeaways from this story.
Antwerp studio WeWantMore's refresh of BRU trades a second-long shelf glance for a seat at the table.
It's become such a cliché in packaging design, you'd think it was law.
Antwerp studio WeWantMore's refresh of BRU trades a second-long shelf glance for a seat at the table. It's become such a cliché in packaging design, you'd think it was law. Everything needs to be opti...
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The useful part
Antwerp studio WeWantMore's refresh of BRU trades a second-long shelf glance for a seat at the table. It's become such a cliché in packaging design, you'd think it was law.
Details worth keeping
It's become such a cliché in packaging design, you'd think it was law.
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