Gen Z Photographer Booking Habits

The useful part

Today's couples aren't simply comparing prices or looking for the prettiest Instagram feed. They're researching extensively, asking detailed questions, reading reviews, watching behind-the-scenes content, and evaluating whether a photographer truly understands their vision. To better understand today's booking journey, Maharani Weddings surveyed our own South Asian wedding community through Instagram Stories.

How it works

• While the sample reflects our audience rather than the entire industry, the results offer valuable insight into how today's couples approach one of the most important vendor decisions they'll make.
• When asked what percentage of their wedding budget goes toward photography, the largest group (43%) said 15–20%.
• Nearly 30% reported spending under 10%, while another 29% allocated between 10 – 15%.
• Interestingly, no respondents selected spending more than 20%, suggesting that many Gen Z couples have a budget ceiling in mind, even when photography is one of their highest priorities.

What to take from it

This tells us today's couples aren't necessarily indecisive—they're informed. Rather than simply spending more, couples appear to be looking for greater value and confidence in their investment. Couples Are Comparing More Photographers Booking quickly has become less common.

Example or evidence

• Another quarter contacted 6–10 photographers, while a small group explored more than ten.
• With inspiration available across social media, blogs, and wedding platforms, couples...

Details worth keeping

Every generation changes the wedding industry.