Toybook iconToybookSep 15, 2026

Mattel and BBC Studios Expand Bluey Licensing Partnership

The multiyear global partnership brings the Heelers to Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO, with products launching this fall.

Mattel and BBC Studios Expand Bluey Licensing Partnership

Share this story

Send the public story page.

Useful takeaways from this story.

The multiyear global partnership brings the Heelers to Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO, with products launching this fall.

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

The multiyear global partnership brings the Heelers to Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO, with products launching this fall.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app