As a consultant dermatologist with a special interest in the health impacts of social media, I see how digital platforms are normalising harmful attitudes towards sun exposure, while the sunbed industry thrives. Social media algorithms reward content that provokes strong reactions.
The UK should ban commercial sunbeds, writes Dr Amy Perkins Rising melanoma rates demand more than another awareness campaign (Editorial, 7 August).
As a consultant dermatologist with a special interest in the health impacts of social media, I see how digital platforms are normalising harmful attitudes towards sun exposure, while the sunbed industry...
Extreme tanning routines, dramatic before-and-after images and misleading health claims can therefore travel further than balanced medical advice.
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The UK should ban commercial sunbeds, writes Dr Amy Perkins Rising melanoma rates demand more than another awareness campaign (Editorial, 7 August). As a consultant dermatologist with a special interest in the health impacts of social media, I see how digital platforms are normalising harmful attitudes towards sun exposure, while the sunbed industry thrives. Extreme tanning routines, dramatic before-and-after images and misleading health claims can therefore travel further than balanced medical advice.
Social media algorithms reward content that provokes strong reactions.
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