Sportsbooks must look beyond simply adding more betting markets to keep users engaged as bettor habits shift, according to Dominic Hammond, senior vice-president of sports at Caesars Digital. "We're constantly adding new markets… [and] we always perform very well." However, […] org.
Sportsbooks must look beyond simply adding more betting markets to keep users engaged as bettor habits shift, according to Dominic Hammond, senior vice-president of sports at Caesars Digital.
"We're constantly adding new markets… [and] we always perform very well." However, […] org.
Retention over Volume "For me, content will always be king," said Hammond.
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Sportsbooks must look beyond simply adding more betting markets to keep users engaged as bettor habits shift, according to Dominic Hammond, senior vice-president of sports at Caesars Digital. "We're constantly adding new markets… [and] we always perform very well." However, […] org. Retention over Volume "For me, content will always be king," said Hammond.
Retention over Volume "For me, content will always be king," said Hammond.
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