A UK-focused study found that when ChatGPT answers buying questions, it omitted the business occupying Google’s number one organic spot in 72.5% of scorable cases. The pattern appeared across multiple consumer AI services.
Across 575 questions and 396 businesses, ChatGPT did not name Google’s first organic result in 72.5% of 1,632 scorable ChatGPT answers.
Discoverable tested 1,000 buying questions across 25 commercial categories, collecting 17,537 completed AI answers and 3,000 Google result captures.
London, United Kingdom · Global (PRUnderground) September 16, 2026 A business can rank first on Google and still go unnamed when a potential customer asks ChatGPT the same buying question. That happened in 72.5% of eligible ChatGPT answers in Discoverable's new UK AI Shortlist Study. Discoverable tested 1,000 buying questions across 25 commercial categories.
For the headline comparison, Google's first organic result had to be a supplier's own website. Discoverable then checked whether the business was named in the ChatGPT answer. That comparison covered 575 questions and 396 businesses, including repeat checks.
It went unnamed in 1,183 of the 1,632 answers that could be scored. For "cheap coffee for a moka pot", Google's first-ranked supplier went unnamed in all 17 available AI answers. For "free platform for selling digital products", the top supplier was named in all 18 answers.
ChatGPT is top for recognition - but not necessarily peoples’ favourite to use
Check Point Research said in a report published today that a single instruction planted in a ChatGPT conversation could cause ChatGPT to quietly work for an attacker while answering the user's question as usual. In the company's proof of concept, that hidden work read data from the user's connected Gmail account and pa
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