On Friday, September 11, 2026, producer Debbie Durkin hosted the annual ECOLUXE Endless Summer Festival in Beverly Hills. The invitation-only event is timed to coincide with Emmys week and brings together nominees, athletes, film and TV talent, and industry leaders. Coverage included Getty Images photos by Vivien Killilea and summer portraits by celebrity photographer David Christopher Lee.
Notable brand activations and experiences
The festival offered a range of interactive activations and wellness services:
- Patriox Water provided oxygen-rich hydration for guests.
- Relax Sauna offered wellness treatments via a precision far-infrared portal sauna, promoted for detoxification, recovery and stress reduction.
- College Girl Cherished presented monthly care boxes meant for dorm life and emotional support.
- Colors by Aria, created by 5-year-old entrepreneur Aria, showcased a color-changing lip oil called Ari Heart.
- Libertad Vida Beauty, founded by former cosmetic chemist Esme, ran a "Make your own Lip Gloss Bar."
- Jamaica Tourism Board promoted the island and gifted Blue Mountain Coffee.
- My Best Bud, a California pet wellness cannabis brand, educated guests about its science-based CBD pet products.
- West Hollywood's ROSS Massage promoted corrective bodywork focused on improving how guests feel and move.
Philanthropy — Wagmor Pets Dog Rescue
Wagmor Pets Dog Rescue had a visible presence: dogs were on site for foster or adoption to tie the festival's celebrity draw directly to rescue efforts. The event's format connects publicity and hospitality with tangible fundraising and adoption opportunities for the rescue organization.
Why this matters for readers interested in Emmys-week hospitality
Emmy-week events: smaller, curated, brand-forward gatherings that mix product discovery, wellness experiences and celebrity access while supporting a nonprofit cause. For founders, PR teams, or philanthropic organizers, the festival highlights how activations, sampling, and on-site adoption drives can be integrated into a high-profile entertainment-week event.
Photographers mentioned in coverage were Vivien Killilea/Getty Images and David Christopher Lee. The event's social presence is listed under @producerdeb on Instagram and TikTok for those who want to follow future activations or partnership opportunities.