Franchisechatter iconFranchisechatterSep 16, 2026

Elly Rumbach on Four Decades With TCBY, From Teenage Employee to Franchise Owner

Elly Rumbach has spent more than four decades with TCBY, making her one of the brand's longest-tenured operators. She began working at a local TCBY store as a teenager in 1983 before joining the company's corporate office in Little Rock, Arkansas, where she held roles spanning franchise development, operations, and training.

Elly Rumbach on Four Decades With TCBY, From Teenage Employee to Franchise Owner

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Elly Rumbach has spent more than four decades with TCBY, making her one of the brand's longest-tenured operators.

She began working at a local TCBY store as a teenager in 1983 before joining the company's corporate office in Little Rock, Arkansas, where she held roles spanning franchise development, operations, and...

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Elly Rumbach has spent more than four decades with TCBY, making her one of the brand's longest-tenured operators. She began working at a local TCBY store as a teenager in 1983 before joining the company's corporate office in Little Rock, Arkansas, where she held roles spanning franchise development, operations, and training.

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