Variety iconVarietySep 16, 2026

Music Distribution, Explained: And Why It Matters More Than Ever for Independent Artists

Independent artists are increasingly releasing music without traditional label deals, while established acts have more options for retaining ownership and control over their recordings. In 2025, more than a third of artists who generated at least $10,000 in Spotify royalties were DIY artists — meaning they self-released […]

Music Distribution, Explained: And Why It Matters More Than Ever for Independent Artists

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Independent artists are increasingly releasing music without traditional label deals, while established acts have more options for retaining ownership and control over their recordings.

In 2025, more than a third of artists who generated at least $10,000 in Spotify royalties were DIY artists — meaning they self-released […]

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Independent artists are increasingly releasing music without traditional label deals, while established acts have more options for retaining ownership and control over their recordings. In 2025, more than a third of artists who generated at least $10,000 in Spotify royalties were DIY artists — meaning they self-released […] The music industry has never had fewer gatekeepers.

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The music industry has never had fewer gatekeepers.

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