Paynelia launches Txiki to give round‑the‑clock online print advice

What Paynelia built and why it matters

Paynelia already runs a set of online tools it developed internally — price configurators, automated file checking, production tracking and customer accounts. Txiki extends those tools by answering customer questions at any hour through text chat and voice.

How Txiki works in practice

Txiki is not a general‑purpose chatbot. It is explicitly tied to Paynelia's documented product information and pricing database. The assistant can access more than 130,000 prices and technical data covering formats, production times and manufacturing constraints.

If a customer asks for a price that isn't present in Paynelia's data, Txiki does not fabricate a figure. Instead it directs the customer to the relevant price configurator. That design choice keeps price responses verifiable and consistent with Paynelia's ordering systems.

Txiki can also challenge initial product choices when appropriate. Paynelia gives an example of a customer requesting a banner for a three‑day event being steered toward a less expensive alternative better suited to the brief.

Technical and regulatory content is built into the system. Txiki includes information such as rules for construction permit signage and limits for packaging intended for food contact, so advice can reflect legal and manufacturing constraints where relevant.

Content and support behind the assistant

Paynelia supports Txiki with a substantial technical content library: the company's website contains 1,061 guidance pages across 77 areas. Topic coverage includes file preparation, paper weights, folding, colour conversion and substrate suitability for outdoor use. That content supplies the detailed, product‑specific knowledge Txiki uses to answer queries.

Internal and PR uses

Beyond customer assistance, Paynelia is using Txiki for press handling. The assistant can provide information and assets to journalists, point them to the right contacts and arrange interviews.

Company view

Practical takeaways for buyers and printers

• If you need a quick, product‑specific answer outside office hours, Txiki is intended to provide that while staying tied to Paynelia's validated data.
• For definitive pricing beyond the stored price list, Paynelia's configurator remains the authoritative source and Txiki will route users there.
• Technical and regulatory constraints are integrated, so advice can include production and compliance considerations.
• Paynelia continues to rely on external partner printers for production and delivery in France and Europe.

Overall, Paynelia positions Txiki as a tool to extend existing online configurators and technical support into a 24/7 channel that remains grounded in the company's documented data and guidance.