Nbcdfw iconNbcdfwSep 16, 2026 ~1 min source read

How Kraft Heinz is keeping its legacy brands affordable to cost-conscious shoppers

Years of high inflation have strained household budgets across America, putting a spotlight on the rising costs of necessities like gas and groceries. They have also contributed to a shift in how consumers perceive value at the supermarket.

How Kraft Heinz is keeping its legacy brands affordable to cost-conscious shoppers

Share this story

Send the public story page.

Useful takeaways from this story.

Years of high inflation have strained household budgets across America, putting a spotlight on the rising costs of necessities like gas and groceries.

They have also contributed to a shift in how consumers perceive value at the supermarket.

For Kraft Heinz CEO Steve Cahillane, these changes in the marketplace demand a shift in strategy.

Building the complete brief

The page is ready to read now. The fuller skim-friendly version will appear here automatically.

The useful part

Years of high inflation have strained household budgets across America, putting a spotlight on the rising costs of necessities like gas and groceries. They have also contributed to a shift in how consumers perceive value at the supermarket. For Kraft Heinz CEO Steve Cahillane, these changes in the marketplace demand a shift in strategy.

How it works

  • "We can't just rely on having a strong brand and saying that's going to be enough," Cahillane said in an interview on a tomato farm in Woodland California, part of NBC's Business in America initiative.

Details worth keeping

"Consumers have only so many dollars available for their food budget in a month's time, and so you have to earn the right to be in that basket each and every day." Tomatoes destined for Heinz ketchup bottles are harvested in Woodland, California.

Keep reading in the app

Open the app view to save this story, compare related coverage, and continue from the same source.

Open in app