How Sydney Sweeney responded to the Novig ad backlash without using words

The useful part

This wouldn't be the first time Sydney Sweeney has faced public scrutiny over her appearance. The actress is currently facing backlash over her latest advertisement with Novig, a sports trading platform, ahead of football season. The campaign features Sweeney in a series of provocative images, with sports balls and athletic equipment strategically covering her body.

How it works

• The actress was responding to a viral tweet that mocked her appearance, calling her a "Muppet" and "ugly." "I think it's really important for people to see how words actually affect people," Sweeney said at...
• I'm just sitting here with my dog Tink watching HGTV wearing my Snuggie," she said.
• Rather than directly responding to the criticism, Sweeney appeared to address the conversation through a series of cryptic Instagram stories.
• The controversy has also resurfaced a 2021 Instagram live video, in which Sweeney became emotional while discussing online criticism.
• "I know everyone says, 'You can't read things,' and 'you shouldn't read things,' but like, I'm a f—— person!

Details worth keeping

She concluded the video with a plea for kindness online.