Powered by Search is hiring a remote Senior Performance Marketing Strategist for B2B SaaS paid media strategy

# What the job is Powered by Search, a Toronto-headquartered B2B SaaS marketing agency operating fully remotely across more than eight countries, posted a Senior Performance Marketing Strategist role. The hire will own paid media strategy for high-growth B2B clients, with a focus on measurable business outcomes (demos, pipeline, revenue) rather than platform metrics like CTR or impressions.

# Why this role stands out This isn't an execution-only position. The company expects the strategist to be the primary strategic contact for clients, to lead senior-level calls, set agendas, and make clear, actionable recommendations. The team rates strongly on Glassdoor (4.8/5) and the company emphasizes ownership, client-facing communication, and cross-functional collaboration.

# Day-to-day responsibilities

• Build paid media strategies aligned to each client's North Star metric and business goals.
• Forecast and pace budgets against quarterly and annual targets.
• Lead monthly and quarterly reviews with senior stakeholders focused on tradeoffs, risks, and next actions.
• Drive AI-assisted campaign strategy, creative testing, and measurement.
• Run and optimize campaigns across Google, Microsoft, LinkedIn, and Meta Ads.
• Own conversion tracking end to end (GA4, GTM, CRM) and refuse to launch campaigns without tracking integrity.
• Diagnose performance issues at the root cause (tracking, structure, bidding, creative, or demand) and prioritize fixes by business impact and implementation reality.

# Client load and ownership

# Skills and experience required

• Minimum 3 years hands-on B2B paid media experience, with at least 1 year focused on B2B SaaS.
• Prior client-facing strategy role where you owned communication rather than only execution.
• A proven track record of hitting MQL, SQL, or pipeline targets for B2B clients.
• Direct responsibility for at least $50,000 in monthly ad spend across multiple accounts.
• Deep Google Ads experience plus at least one of LinkedIn, Meta, or Microsoft Ads.
• Working command of GA4, GTM, and CRM attribution tools such as HubSpot or Salesforce.

# The fit and what may rule you out This role is not a fit if you prefer purely hands-on optimization without client relationship ownership, if you want someone else to translate analysis into client-ready recommendations, or if you focus on platform metrics instead of business outcomes. You must be comfortable controlling senior calls and defending numbers live.

# Compensation and benefits

• Five weeks of paid time off and paid training (school, events, conferences).
• Competitive compensation with quarterly bonuses.
• Comprehensive health, dental, and vision benefits for full-time Canadian residents only.

# How the company describes itself

# Practical next steps If you meet the experience thresholds (esp. the $50K monthly spend and GA4/GTM/CRM skills), prepare examples showing how paid media drove pipeline or revenue, a clear case of leading a senior client conversation, and documentation of forecasting and budget pacing you've owned.