Insurancejournal iconInsurancejournalSep 16, 2026

Humans Still Matter to Insurance Consumers, Says Big ‘I’ Survey

There is some good news, according to the Independent Insurance Agents & Brokers of America, as the use of artificial intelligence proliferates across the industry.

Humans Still Matter to Insurance Consumers, Says Big ‘I’ Survey

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There is some good news, according to the Independent Insurance Agents & Brokers of America, as the use of artificial intelligence proliferates across the industry.

A survey commissioned by the Big "I" found 87% of consumers …

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There is some good news, according to the Independent Insurance Agents & Brokers of America, as the use of artificial intelligence proliferates across the industry. A survey commissioned by the Big "I" found 87% of consumers …

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A survey commissioned by the Big "I" found 87% of consumers …

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