Newswire iconNewswireSep 16, 2026 ~7 min source read

Pearl Connect: David’s Bridal Launches Vendor Platform That Brings Wedding Leads, Communication and Booking Into One Place

David’s Bridal introduced Pearl Connect on Sep 16, 2026 — an AI-driven vendor platform native to its Pearl Planner that delivers prequalified leads, unified communications, scheduling and booking for wedding professionals.

Introducing Pearl Connect: First AI-Powered Platform for Wedding Professionals to Market, Connect & Book Couples Providing Real-Time, Qualified Leads Backed by First-Party Data

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Useful takeaways from this story.

The platform offers a free profile tier plus two paid growth packages at $49 and $119 per month, and centralizes communications, lead management, tasks and scheduling.

Pearl Connect aims to reduce fragmentation across discovery, messaging, pricing and calendars by making vendor interactions native to couples’ planning context.

The useful part

First AI-Powered Platform for Wedding Professionals to Market, Connect & Book Couples Providing Real-Time, Qualified Leads Backed by First-Party Data | Newswire You are using an outdated browser. Please upgrade your browser or activate Google Chrome Frame to improve your experience. Pearl Connect gathers all that scattered chase-and-repeat into one connected place.

How it works

  • and turns that into useful context for the vendors competing for the work, and creating one seamless tool to grow their business instead of multiple dashboards, subscriptions, and apps.
  • Pearl Connect puts that context to work for the businesses on the other side of the aisle.
  • Pearl Connect helps vendors manage how they appear across the Pearl ecosystem and understand performance to improve their presence and conversion.
  • Traditional wedding marketplaces are built primarily around discovery: find a vendor, click a profile and send an inquiry.
  • Pearl Connect turns couples' wedding planning intent into qualified leads and booked business by bringing the context they've shared with Pearl Planner (Pearl by David's free, AI-powered wedding planning...

What to take from it

Because Pearl Connect is native to Pearl Planner, that connection starts with context. It links couples to wedding professionals through the planning details they already shared in Pearl Planner. Simply put for wedding professionals -- Pearl Connect lets you stop chasing and start connecting.

Example or evidence

  • We know what couples are planning, what they're looking for, and where they are on their journey.
  • We're simplifying all those disjointed ways of connecting into one place with the goal of removing any friction so wedding professionals can have a more meaningful, real connection with potential couples.
  • wedding industry move between inspiration platforms, vendor directories, spreadsheets, email, calendars, messaging apps and social media, while wedding professionals manage leads across the same fragmented...
  • A couple may discover a photographer on one platform, communicate through another, receive pricing over email, schedule through a separate calendar and keep notes somewhere else entirely.

Details worth keeping

Pearl Connect launches with a free option for wedding professionals to claim and manage their profile within the Pearl Planner ecosystem, with premium growth packages available for $49 or $119 per month -- to sign up, visit connect.davidsbridal.com. "Our couples already told Pearl Planning everything. "No more digital scavenger hunts for wedding pros.

Related coverage

  • Prweb: New company brings Pearmill's performance methodology to a broader market through AI-native delivery, vertical expertise and a transparent, productized model.
  • Retailbrew: The company is building an AI tool to connect vendors like nail salons, florists and photographers to couples.
  • Prweb: Minneapolis-based B2B lead generation agency Prospectr Digital has launched a rebuilt client platform at prospectrdigital.com, supporting an expanded portfolio that includes AI voice agents, Meta...
  • Newswire: The first AEO-certified PR agency in the United States sets an October 1st launch date for its AI Agent Suite, a collection of purpose-built AI agents that automate lead generation, trust building,...

More context around this story.

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