To celebrate the arrival of its new Peakfreak™ hiking shoe, Columbia Sportswear is launching the F££T FUND, offering hikers cold hard cash for photos of their feet. The social campaign taps into the booming feet pics business, predicted to be worth €2.3 billion by the end of the year (Statista), by giving away cash for […]
To celebrate the arrival of its new Peakfreak™ hiking shoe, Columbia Sportswear is launching the F££T FUND, offering hikers cold hard cash for photos of their feet.
The social campaign taps into the booming feet pics business, predicted to be worth €2.3 billion by the end of the year (Statista), by giving away cash for […]
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To celebrate the arrival of its new Peakfreak™ hiking shoe, Columbia Sportswear is launching the F££T FUND, offering hikers cold hard cash for photos of their feet. The social campaign taps into the booming feet pics business, predicted to be worth €2.3 billion by the end of the year (Statista), by giving away cash for […]
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