Don't Panic and campaign group Everyone's Invited mounted a tactile billboard of real leavers' shirts handwritten with young people's testimonies about AI-driven sexual harm — a public call for education, safeguarding and tech accountability.
Real school-leavers' shirts, normally celebratory, were repurposed into a billboard that displays handwritten testimonies about AI-enabled sexual harm.
The campaign, titled 'Call It What It Is', aims to pressure schools, policymakers and tech firms to respond to new harms such as sexual deepfakes, nudifying tools, and manipulative chatbots.
Execution deliberately used handmade, familiar artifacts to make private harms visible and to encourage anonymous testimony collection for policy and safeguarding action.
Katy Cowan 17 September 2026 When you leave school here in the UK, there's a beloved tradition: everyone signs each other's white shirts to celebrate the occasion. Which is what makes a new campaign by Don't Panic for Everyone's Invited so arresting. What It Is', it argues that AI is accelerating sexual harm among young people, including sexual deepfakes, nudifying technology and manipulative AI chatbots – harms that just didn't exist when most of us were at school.
Real white shirts are fixed to the billboard in two rows, almost like a traditional school photograph. Handwritten testimonies are surrounded by doodles and drawings, which only add to the impact. "Leavers' shirts are usually a symbol of everything you leave behind," says Georgia Stephenson, creative director at Don't Panic London.
A talented lass with a biro might draw something meaningful. You'll look back on those scrawls with fond memories. This human approach feels right, given the technology it's calling out.
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