Nothing has changed other than how we talk about it

The useful part

Before a single pixel illuminates in a prototyping tool, Design Thinking asks the same question it has always asked: "What problem are we trying to solve?" Agentic AI hasn't changed that question. It has changed who or what can be trusted to answer it, and the answer is more encouraging than you may expect. It turns out Design Thinking and Agentic AI were made for each other when working through the Discover and Define phases of the Design Thinking process.

How it works

• To explore how Design Thinking and AI intersect, we created a mythical campground where management decided they wanted a visitor app.
• It's the work that makes design possible, and a properly directed AI agent can carry almost all of it without skipping a single stage of the Design Thinking process.

Details worth keeping

Design Thinking and AI were made for eachother. Generative and Agentic AI for Design Thinking and the Creative Industries. That claim may sound like an argument for less intellectual rigour.