Chervon Adds Two Senior Sales Executives as It Rebuilds Leadership

# What changed Chervon announced two additions to its senior leadership team: Matthew H. DeFeo as Senior Vice President of Sales, Training, and Recruiting, and Jeffrey P. Campbell as Senior Vice President of Industrial Commercial Sales. Both will report directly to Joe Galli, Chervon's recently named CEO.

# Who the new leaders are Matthew H. DeFeo has extensive industry tenure. He spent nearly 20 years at TTI, most recently as President of Sales, Recruiting, and Training, and worked for over 19 years as a vice president at Black & Decker. Chervon's press materials describe him as having four decades of experience building sales organizations, channel marketing teams, and recruiting and training programs.

Jeffrey P. Campbell brings 25 years of executive leadership in professional tool sales. His career began at Porter Cable Pro Power Tools in 1990 and progressed to a vice president role. He later served as Vice President of Sales for Irwin/Lenox Professional Tool Group, Senior Vice President of Sales and Marketing at Werner Ladder, and Executive Vice President of Professional Tool Sales at Apex Tool Group.

# Why these hires matter Chervon sells consumer and professional tools under multiple brands, including Skil, Flex, and EGO, and supplies batteries and components for other lines. The company recently appointed a new CEO and is now adding senior sales and commercial leadership. The two hires signal a priority on rebuilding sales channels, commercial accounts, and training/recruiting functions across Chervon's brands and distribution partners.

Coverage around Chervon notes operational and market challenges for some of its consumer-facing brands. The article references previous setbacks such as the Flex launch and distribution changes with major retailers. The new appointments arrive amid a broader leadership reshuffle led by Joe Galli.

# Visual and product note

# Bottom line Chervon has added two seasoned sales executives to senior roles and tied them directly to the new CEO. Expect the company to emphasize channel sales, commercial accounts, and recruiting/training as it moves forward under refreshed leadership.