Mariani Packing Company moved from manual artwork processes to a centralized digital system to improve productivity, collaboration, version control and regulatory compliance for 100+ SKUs across multiple banners.
Centralizing artwork and approvals replaces disparate manual processes and improves version control for many SKUs.
A governed digital workflow captures approval histories and revisions, which supports regulatory and private-label requirements.
Central systems accelerate collaboration and speed to market while reducing the compliance and traceability gaps inherent in file-based workflows.
# Why Mariani rethought artwork management
Mariani Packing Company manages packaging artwork for more than 100 product SKUs sold internationally and under multiple banners. That scale creates repeated pressure on artwork processes: regulatory compliance, private-label customer requirements, and the need for speed to market.
As the product portfolio grew, manual and fragmented workflows became harder to sustain. Files moved between people and systems, approvals were tracked inconsistently, and producing new or revised artwork required more time and coordination than the business wanted.
# What Mariani changed
Mariani replaced manual artwork processes with a centralized, digital artwork workflow built by Loftware. The shift focused on three practical problems:
# Concrete benefits described
Centralization reduced the operational friction of managing many product SKUs. A governed workflow made it easier to see who approved what and when, and to retrieve past revisions. That combination addresses both productivity and compliance: teams spend less time reconciling files and more time doing value work, while the organization gains an auditable trail needed for regulatory and customer requirements.
# How governance aids compliance
Packaging artwork must meet regulatory labels, claims, and client specifications. Storing art in a single governed environment ties content to approval metadata and revision history. Those records help reconstruct decision paths and demonstrate that the right reviewers signed off before materials went to market. For companies dealing with multiple regulators and private-label partners, that traceability matters for audits and dispute resolution.
# Collaboration and speed to market
# Version control and risk reduction
# Practical markers for teams evaluating this approach
# Bottom line
For Mariani, consolidating artwork, approvals, and revision histories into a governed digital workflow addressed productivity bottlenecks while improving compliance posture. The shift reduced reliance on manual file sharing, provided auditable approval trails, and offered clearer version control across an expanding SKU set.
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