Jalen Brunson and Family Launch Thirty Third Management Group; Focus Financial Partners Advises

# What happened Jalen Brunson, New York Knicks captain and 2026 NBA Finals MVP, launched a family-run brand advisory firm named Thirty Third Management Group. The company will manage Brunson's off-court business and expand to represent clients across professional sports, business and philanthropy.

# Who's running it The firm is organized around Brunson's family. Sandra Brunson, who has managed Jalen's off-court business for years, will serve as president. Erica Brunson, Jalen's sister, is director of client services and will lead the firm's initiative focused on women's professional sports. Connor Cashaw, a former professional basketball player who joined Brunson's team in 2025, will be director of business development.

# Financial advisory support Focus Financial Partners will act as financial advisor to Jalen Brunson, his family and Thirty Third Management Group. The arrangement positions Focus as the firm's principal wealth-management adviser while Thirty Third handles brand, partnership and philanthropic strategy.

# Services and target clients Thirty Third Management Group intends to advise:

• Professional athletes and NIL talent
• Corporate executives and entrepreneurs
• Charitable foundations and philanthropic initiatives

Services listed include brand development, partnership strategy, business development and philanthropy. Erica Brunson identified women's professional sports as an underserved market the firm will prioritize.

# Why the name The firm's name, Thirty Third Management Group, refers to Brunson's selection as the 33rd overall pick in the 2018 NBA draft.

# Context and timing The launch comes after a standout season: Brunson was the unanimous Bill Russell NBA Finals Most Valuable Player when the Knicks won the 2026 championship. The Knicks' title and related commercial activity have increased the commercial value for players on that roster. The article notes the team was awarded more than $9 million related to the championship run, and that other wealth managers have built ties with Knicks players.

# What Brunson and his team said Jalen Brunson said the firm gives his family a chance to take ownership of his off-court business and to build something that reflects who they are. Erica Brunson described the firm as a strategic partner intent on helping clients maximize opportunities across sports, business and philanthropy.

# Immediate priorities

# What to watch next Watch for announcements about initial client signings, partnership deals, and how the firm structures its advisory relationships with Focus Financial Partners. Also watch whether Thirty Third publicly lists services, fee structures, or strategic partners as it expands beyond managing Brunson's own business.

# Bottom line