American Girl debuts Daisy Davenport as 2027 Girl of the Year with camp-themed line and novel

# What happened

# Daisy's story and themes Daisy's planned "perfect summer" changes when her best friend can't attend camp. The narrative follows her through homesickness, new friendships, a fear of the dark, and conflicts with cabin-mates. The story frames confidence as a mix of certain moments and uncertainty, and it focuses on teamwork rather than being the star player.

Pamela Velarde, Vice President and Head of American Girl, described Daisy's story as bringing a fresh perspective that feels relevant to girls today.

# What's in the product line The 2027 Girl of the Year collection centers on Daisy's Camp Gowonagin experience:

• An 18-inch Daisy Davenport doll with green eyes and long auburn-red hair with bangs, wearing a sporty purple T-shirt, dark blue pleated denim skort, purple tennis shoes, and striped socks.
• A Camp Davenport cabin playset that sleeps two dolls and includes bunk beds, pillows, blankets, sleeping pads, an outdoor vanity with a working mirror, and a Camp Gowonagin flag.
• A soccer set with uniform and net, camp activity pieces, a PJ set, a s'mores kit, and a guitar for campfire play.
• Doll and girl clothing, salon styles, and Daisy-themed menu items at retail locations.

# Book and media Meet Daisy Davenport, a full-length novel by Megan Wagner Lloyd, tells Daisy's story in book form. Mattel will also publish Daisy content on its Mattel Imagine YouTube channel, including an animated music video, a stop-motion series, and digital shorts.

# Development and partnerships

American Girl is an official supporter of Girl Scouts of the USA. Michelle Taylor, chief marketing officer at Girl Scouts of the USA, tied Daisy's arrival to the organization's founder Juliette Gordon Low—known as Daisy—and highlighted the partnership to expand play-based opportunities.

# Availability and fan experiences The Daisy Davenport doll and collection are available at americangirl.com and at American Girl retail stores nationwide. Stores will host fan experiences throughout the year, including in-store collection displays, brunches tied to Girl of the Year events, salon services, and themed food items. Digital experiences and short-form video content will appear on Mattel's channels.

# Why it matters for shoppers and fans The launch gives collectors and families a camp-themed set of products and storytelling that ties into American Girl's historical catalog through Camp Gowonagin. The combination of a novel, playsets, and in-person activations gives multiple ways for children to engage with Daisy's story and for retailers to promote seasonal and event-driven foot traffic.