Wcpo iconWcpoSep 17, 2026

Store brands are winning over shoppers and challenging big names

A new report says private-label products like Costco's Kirkland, Walmart's Great Value, and Target's Up & Up are grabbing a bigger share of shoppers' wallets.

Store brands are winning over shoppers and challenging big names

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A new report says private-label products like Costco's Kirkland, Walmart's Great Value, and Target's Up & Up are grabbing a bigger share of shoppers' wallets.

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