Forrester iconForresterSep 17, 2026

Modernizing B2B Partner Programs For The Next Era Of Partner Ecosystem Growth

Today's B2B partner ecosystems include multiple partner types, diverse business models, and a broad range of value contributions. Our latest research suggests that many B2B organizations believe the answer is no.

Modernizing B2B Partner Programs For The Next Era Of Partner Ecosystem Growth

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Today's B2B partner ecosystems include multiple partner types, diverse business models, and a broad range of value contributions.

Our latest research suggests that many B2B organizations believe the answer is no.

Can yesterday's partner program support tomorrow's partner ecosystem?

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Today's B2B partner ecosystems include multiple partner types, diverse business models, and a broad range of value contributions. Our latest research suggests that many B2B organizations believe the answer is no. Can yesterday's partner program support tomorrow's partner ecosystem?

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Can yesterday's partner program support tomorrow's partner ecosystem?

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