Freightwaves iconFreightwavesSep 18, 2026

What’s Broken in Freight Tech Right Now?

Transflo strategy and freight tech execution are the focus here: what brokers, carriers and tech partners are still getting wrong in today's market. Ryan Schreiber of Metafora and Don Everhart of Transflo break down where adoption stalls, what actually matters to operators, and how to think about freight tech when margins are tight.

What’s Broken in Freight Tech Right Now?

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Transflo strategy and freight tech execution are the focus here: what brokers, carriers and tech partners are still getting wrong in today's market.

Ryan Schreiber of Metafora and Don Everhart of Transflo break down where adoption stalls, what actually matters to operators, and how to think about freight tech when margins are tight.

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Transflo strategy and freight tech execution are the focus here: what brokers, carriers and tech partners are still getting wrong in today's market. Ryan Schreiber of Metafora and Don Everhart of Transflo break down where adoption stalls, what actually matters to operators, and how to think about freight tech when margins are tight.

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