Most insurance agencies talk about growth in terms of acquisition, retention, and premium volume. Far fewer talk openly about the harder question that sits underneath all three: whether every client in the book is still worth servicing.
Most insurance agencies talk about growth in terms of acquisition, retention, and premium volume.
Far fewer talk openly about the harder question that sits underneath all three: whether every client in the book is still worth servicing.
It is an uncomfortable subject because insurance is a relationship business.
The page is ready to read now. The fuller skim-friendly version will appear here automatically.
Most insurance agencies talk about growth in terms of acquisition, retention, and premium volume. Far fewer talk openly about the harder question that sits underneath all three: whether every client in the book is still worth servicing. It is an uncomfortable subject because insurance is a relationship business.
Agencies are built around trust, continuity, and […] The post.
Open the app view to save this story, compare related coverage, and continue from the same source.