After four years operating as a local brand, Feliz Deliz secured a storefront and is serving its well-known carrot cake plus a broader pastry and cake menu, coffee from Capacity Coffee, soft-serve ice cream, and seasonal goods.
Feliz Deliz, founded in 2022 by Diana Valenzuela and Victor Johnson, opened a permanent storefront at 336 Second Street in Downtown Jersey City.
The shop highlights their locally popular carrot cake and expanded made-to-order cakes (funfetti, raspberry, berries & cream, tiramisu) with customizable options like edible flowers.
Bakery offerings include savory and sweet pastries (pistachio brownies, cardamom buns, everything pretzels, espresso chocolate cookies), soft-serve ice cream with rotating flavors, and seasonal jams.
# What opened and where Feliz Deliz has opened its first permanent storefront at 336 Second Street in Downtown Jersey City. The bakery was launched as a business in 2022 and moved into a brick-and-mortar space after operating locally for about four years.
# Who runs it and their background Diana Valenzuela and Victor Johnson founded Feliz Deliz. Valenzuela has professional pastry experience dating back to 2011, with roles at Manhattan restaurants including Riverpark, Del Posto, and élan. She also worked at Bread & Salt in Jersey City Heights in 2020 and contributed to expanding that bakery's pastry menu.
# What they sell The shop centers on cakes and pastries with a mix of made-to-order options and grab-and-go items. Core offerings listed by the bakery include:
# Drinks and partnerships
# Hours and how to follow them The bakery is closed on Tuesdays and Wednesdays. Regular hours are Thursday through Monday, 7:00 am–1:00 pm and 4:00 pm–9:00 pm. Feliz Deliz maintains an Instagram account at @felizdelizpastry for updates and photos.
# What this means for customers Local customers gain a dedicated spot for a range of custom cakes and a diverse pastry selection that combines sweet and savory items. The combination of made-to-order cakes, rotating soft-serve flavors, seasonal jams, and a coffee partner creates a full-service neighborhood bakery schedule with morning and evening service windows.
# Practical notes for visitors If you want a specific cake flavor or custom decoration, order ahead since cakes are made to order. Expect standard bakery hours with a midday closure between 1:00 pm and 4:00 pm on open days. Follow the bakery's Instagram handle for menu updates and flavor rotations.
A Hoboken corner will stay sweet now that a new bakery has opened there. Peek inside.
The New Jersey-born coffee brand has opened near the Jersey City waterfront with house-roasted organic coffee and drinks ranging from crème brûlée and cannoli lattes to espresso milkshakes.
A longtime family bakery in North Jersey has closed, but another has opened second and third locations.
Maman, café inspired by southern France that started in Manhattan over a decade ago, is expanding to New Jersey once again, this time to Hoboken.
Designed to introduce overseas visitors & curious domestic travellers to the tastes that define Kiwi food culture, this walking tour leans into culinary controversy.
From special menus and wine pairings to tastings and workshops, more than 45 venues across four Australian cities will be serving up a taste of Spain this September.
Loading more related stories...
Open the app view to save this story, compare related coverage, and continue from the same source.