Porsche AAS links sports-car lifestyle to tennis with AAS Court Club – Tennis Edition

# What happened Porsche AAS (AAS Auto Service Co., Ltd.) organized AAS Court Club – Tennis Edition at the Royal Bangkok Sports Club (RBSC) on 11–12 September. The goal was to expand the Porsche ownership experience beyond driving by creating a lifestyle event around tennis that connects customers through shared interests.

# Concept and intent The event used the theme DRIVE TO PLAY, PASSION IN EVERY MOVE to translate Porsche characteristics—sportiness, precision, and control—into a tennis context. Porsche AAS positioned the activity as another dimension of ownership, covering lifestyle, family time, and community connections among people who share a passion.

# Who attended and how it was run

Celebrity and public figures attended across the two days, adding social energy to the program. Named attendees included กระแต – ศุภักษร ไชยมงคล, ชิงชิง – คริษฐา สังสะโอภาส, น็อต – ณัฐสิทธิ์ ปัญญางาม, ยูโด – ธรรม์ธัช ธารินทร์ภิรมย์, เมย์ – ดร.วาสนา อินทะแสง, จือ – จินัฎนิชา สุนทรวิเนตร์, ต่อศักดิ์ ชื่นประภา, หวานหวาน – อรุณณภา พาณิชจรูญ, โมจิ – จิรัชญา สิริมงคลนาวิน, and โอ๊ต – เลิศศักดิ์ ชิตวรากร.

# Experience design and outcomes The venue and schedule emphasized privacy and quality time. Activities included court play, member meet-and-greets, and informal exchanges among guests. Porsche AAS aimed to create a setting where customers could experience shared lifestyle interests with peers, family members, and the broader Porsche community.

# How this fits into Porsche AAS's customer approach Rather than focusing solely on vehicle features or sales, Porsche AAS used this branded event to broaden the practical meaning of ownership. The company presented tennis as a complementary context in which core brand attributes appear in everyday actions: performance (sportiness), skill (precision), and handling (control). The result was an ownership event shaped around participation and social connection.

# Practical takeaways for readers

• Porsche AAS runs lifestyle events to deepen customer relationships beyond dealership interactions.
• Club model pairs brand values with shared activities that attract customers, influencers, and community members.
• Private, activity-based gatherings can serve as low-pressure environments for networking, family participation, and reinforcing brand loyalty.

# Bottom line AAS Court Club – Tennis Edition demonstrates Porsche AAS's strategy to use lifestyle programming to create more holistic ownership experiences. By staging curated, activity-driven events, the company connects product values to everyday passions and social interaction.