Fiechter started her career at Blancpain as an apprentice at age sixteen before eventually taking over the company, making mechanical watches for women a core focus of the brand. This vision took definitive shape in 1956 with the introduction of the historic Ladybird, which combined an unusually small round mechanical movement with a robust construction.
Fiechter started her career at Blancpain as an apprentice at age sixteen before eventually taking over the company, making mechanical watches for women a core focus of the brand.
<img alt="Blancpain Ladybird 1956" border="0" data-original-height="1200" data-original-width="1600" height="480"...
This vision took definitive shape in 1956 with the introduction of the historic Ladybird, which combined an unusually small round mechanical movement with a robust construction.
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Fiechter started her career at Blancpain as an apprentice at age sixteen before eventually taking over the company, making mechanical watches for women a core focus of the brand. This vision took definitive shape in 1956 with the introduction of the historic Ladybird, which combined an unusually small round mechanical movement with a robust construction. Blancpain marks the 70th anniversary of its Ladybird collection with the Lady B, a compact mechanical watch inspired by the landmark feminine timepieces developed under the leadership of Betty Fiechter—the first woman to lead a major Swiss watch manufacture.
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