Dailymail iconDailymailSep 20, 2026

Mother Root founder: I'm tapping into the no-alcohol trend for drinkers who want a treat but still stay sober

'No alcohol' is the fastest-growing category in the drinks sector in a shift spurred on by heatwaves, which appear to turn some consumers off alcohol.

Mother Root founder: I'm tapping into the no-alcohol trend for drinkers who want a treat but still stay sober

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'No alcohol' is the fastest-growing category in the drinks sector in a shift spurred on by heatwaves, which appear to turn some consumers off alcohol.

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'No alcohol' is the fastest-growing category in the drinks sector in a shift spurred on by heatwaves, which appear to turn some consumers off alcohol.

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