Nofilmschool iconNofilmschoolSep 21, 2026 ~1 min source read

Film Directors Are the New IP

It's a beckoning call to get viewers to engage with movies theatrically and the people who make them. It seemsl ike that for the last 20-ish years, and maybe forever, Hollywood operated under the assumption that IP is King.

Film Directors Are the New IP

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It's a beckoning call to get viewers to engage with movies theatrically and the people who make them.

It seemsl ike that for the last 20-ish years, and maybe forever, Hollywood operated under the assumption that IP is King.

That was how you got big-name actors aboard, how you lured in the massive audiences, and how you made the most money.

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The useful part

It seemsl ike that for the last 20-ish years, and maybe forever, Hollywood operated under the assumption that IP is King. That was how you got big-name actors aboard, how you lured in the massive audiences, and how you made the most money. Anyway, this summer and way back to last year, we saw a shift in why people went to the movies.

How it works

  • Imagine how much money the next Curry Barker movie is going to make.
  • You see, I was there opening weekend for the new Ryan Coogler movie, and then the New PTA movie.
  • It's a beckoning call to get viewers to engage with movies theatrically and the people who make them.

Details worth keeping

What if I told you that recently, IP had become... This summer we saw it with Spielberg, Nolan, and now Zach Cregger. Earlier this year, people were going to see the new Emerald Fennell movie.

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