Fastcompany iconFastcompanySep 21, 2026 ~1 min source read

Codie Sanchez thinks you should buy a business, not just invest

That's Codie Sanchez's ultimatum for anyone serious about their financial future. The founder of Contrarian Thinking and author of the new book Own or Be Owned makes her most impassioned case yet for why buying a small business is the most reliable path to wealth that most people are too scared to take.

Codie Sanchez thinks you should buy a business, not just invest

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That's Codie Sanchez's ultimatum for anyone serious about their financial future.

The founder of Contrarian Thinking and author of the new book Own or Be Owned makes her most impassioned case yet for why buying a small business is the most reliable path to wealth that most people are too...

She breaks down what "cowboying" your business is costing you, and why AI isn't a shortcut for everyone, but instead an accelerator for what's already inside you.

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That's Codie Sanchez's ultimatum for anyone serious about their financial future. The founder of Contrarian Thinking and author of the new book Own or Be Owned makes her most impassioned case yet for why buying a small business is the most reliable path to wealth that most people are too scared to take. She breaks down what "cowboying" your business is costing you, and why AI isn't a shortcut for everyone, but instead an accelerator for what's already inside you.

How it works

  • From the team behind the Masters of Scale podcast, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges.
  • When you're deciding where to invest your money and your time, but really your money, would you prioritize a business over, say, owning your own home or individual stocks?
  • Ownership in a business is one of the very few things where you can actually trade your time for long-term dollars.
  • They'll figure out what they're capable of and also be able to make more because of it.

Details worth keeping

Although people have made a ton of money on stocks lately. Yeah, you have to have a lot of money to make money in the stock market. It's an incredible wealth accelerator once you have capital to invest.

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